JP Global Digital Product Page
Client:
JP Global Digital was a digital engineering company offering a 3D Visualization & Management software to the Oil & Gas Industry. Mainly targeting males ages +35.
Challenge:
Introducing a cloud-based technology to oil and gas engineers—many of whom still rely on outdated desktop systems—was no easy task. Common questions included: “Is this really worth the investment?”, “Will we have to give up our current desktop software?”, or “How do I convince the budget team?” Some even compared us to competitors feature by feature. We had to meet them where they were—addressing concerns head-on, showing compatibility, and making a strong case for value and efficiency.
Solution:
The product page needed to do more than list file formats. It had to show the value of the investment. Our goal was to equip decision-makers with the right tools to convince budget approvers to onboard the technology.
I focused on selling volume, emphasizing how much more they could do, how many team members they could bring into their workspace, and how much time and money they'd save. To support that, I highlighted key features that directly addressed those gains.
Since our audience was highly technical, I made sure everything was clearly explained, showing exactly how and why it worked. To help them visualize the software in their own environment, I recommended using images of familiar facilities and real product features.
When it came to feature comparisons, I focused on differentiation. I framed even small technical details as unique selling points, spotlighting what made the product stand out and why those details made the investment worthwhile.