Fantini Pelleteria Instagram Post
Client:
Fantini Pelletteria USA is an Italian leather goods e-commerce.
Challenge:
They wanted to promote one of their women bags, Bergamo for Valentine’s day. The challenge was targeting male partners and persuade them to purchase a bag for their loved ones.
Solution:
I tackled this by crafting a caption that addressed the target audience's likely objection (“she has too many bags already), and offered clear, persuasive reasons to buy the bag. To reinforce the message, I paired it with on-screen text that encouraged viewers to read the caption.